National Nursing Association Changes Title of Clinical Practice Journal to Better Reflect Content

NEWS RELEASE: February 15, 2007

The Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN) has changed the name of its clinical practice journal from AWHONN Lifelines to Nursing for Women's Health, beginning with volume 11. The new name was chosen to give the journal a title that is more descriptive, more appealing and more reflective of its content. The award-winning journal will maintain its format and content after the title change.

The new title, Nursing for Women's Health, was selected because it identifies the specialties of nursing practice and women's health, including women's health during the reproductive years. AWHONN and its publishing partner, Blackwell Publishing, conducted extensive market research and surveyed readers, institutional buyers and advertisers to determine which of six titles (including AWHONN Lifelines) was most appropriate and popular.

AWHONN began publishing Lifelines in 1997. The journal currently has a readership of more than 22,000 health care professionals who are committed to improving the health of women and newborns.

"AWHONN Lifelines is an extremely successful journal, but we felt strongly that its name didn't accurately represent the content of the journal to readers or advertisers," said AWHONN Lifelines Editor Dr. Anne Katz. "Our research suggests and we believe that the new name, Nursing for Women's Health, will help potential subscribers and advertisers better understand the nature of this journal. Eighty percent of Lifelines' content is women's health related. This new title reflects that and underscores the seriousness and scholarship of the journal."
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About AWHONN

A leader among the nation's nursing associations, the Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN) serves and represents more than 22,000 health care professionals in the US, Canada and abroad. AWHONN members are committed to delivering superior health care to women and newborns in hospitals, in home health and ambulatory care settings.

AWHONN members' rich diversity of skills and experience make AWHONN the voice for women's health and neonatal nursing. AWHONN received a 2005 Associations Advance America Award from the American Society of Association Executives for Promoting Health Among Hispanic Women through Toda Mujer, a Spanish language publication distributed free of charge to over 500,000 women through their nurses.

About Blackwell Publishing

Blackwell Publishing is the world's leading society publisher, partnering with 665 medical, academic, and professional societies. Blackwell publishes over 800 journals and has over 6,000 books in print. The company employs over 1,000 staff members in offices in the US, UK, Australia, China, Singapore, Denmark, Germany, and Japan and officially merged with John Wiley & Sons, Inc.'s Scientific, Technical, and Medical business in February 2007. Blackwell's mission as an expert publisher is to create long-term partnerships with our clients that enhance learning, disseminate research, and improve the quality of professional practice. For more information: Blackwell Publishing.

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