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Press Releases : 2015 Press Releases

Survey Shows That New Moms Are Concerned About Beginning Breastfeeding

Thursday, July 30, 2015  
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Survey Shows That New Moms Are Concerned About Beginning Breastfeeding

Consumer Magazine to Give Away 50 Double Electric Breast Pumps During World Breastfeeding

Week — August 1–7, 2015


Washington, DC, July 30, 2015—Beginning breastfeeding is the second-greatest concern of pregnant moms, ranked just after proper recovery from labor and birth, said more than 1,000 survey participants of Healthy Mom&Baby, a consumer magazine (print and online) from the mother/baby nurses of the Association of Women’s Health, Obstetric & Neonatal Nurses (AWHONN).


Most expectant moms want to breastfeed their newborns yet most say they don’t know how to prepare. When asked by Healthy Mom&Baby, moms said they plan to:

        Begin breastfeeding: 78% plan to breastfeed post-birth with the rest “unsure”

        Get a breast pump and supplies to support breastfeeding: 76% plan to obtain a breast pump either through their insurer or through purchase, as well as nursing supplies, including breastmilk bottle and storage systems, warmers, and breastfeeding tops, dresses and wraps


To help moms prepare for the recommended six months of exclusive breastfeeding, and onward for a year or more, Healthy Mom&Baby will give away 50 Philips Avent Double Electric Comfort Breast Pumps (retail $199) with an online survey ( during World Breastfeeding Week (August 1–7, 2015). New moms are encouraged to ask questions about beginning breastfeeding during a Healthy Mom&Baby “Begin Breastfeeding” Twitter chat on Wednesday, August 5 at 2 pm EST, using the hashtag #beginbreastfeeding.


Healthy Mom&Baby has just released Breastfeeding Basics: You, Your Baby & Your Nurses. Designed for pregnant women, this new nursing resource shows how breastfeeding is natural. Moms and babies need patience, practice and the support of their nurses while they get the hang of it.


In “Prepare for Breastfeeding” and “Begin Breastfeeding,” Healthy Mom&Baby nurse advisor Charlotte Wool, PhD, RN, stresses the importance of breastfeeding: “It’s worth the effort because your breastmilk is perfect food your body makes specifically for your baby’s nutritional needs and optimal growth.” Dr. Wool shares practical tips and advice from nurses to show moms what’s ahead, how to avoid common problems and how to nurse or provide breastmilk even if your baby is born prematurely.


“Research shows that moms and their infants are most likely to succeed with breastfeeding when they have the support of their healthcare providers, nurses and families,” said AWHONN Chief Executive Officer Lynn Erdman, MN, RN, FAAN. “Women should be encouraged and supported to breastfeed exclusively for the first six months of an infant's life and to continue to breastfeed for the first year and beyond.”


“Similar to that of AWHONN, our mission at Philips Avent is to support parents during this special time and help their newborns receive a healthy, happy start in life,” said Boon Lai, Vice President of Marketing for Philips North America. “Through this educational grant with AWHONN and our donation of breast pumps, we’re excited to provide new parents with the resources they need to take on one of the most important milestones with their babies.” The breast pump giveaway and the new parent resources received support under an educational grant from Philips Avent.


For media interviews, contact:

Kelly Mack for AWHONN




About Healthy Mom&Baby

Nurse expert-authored health and wellness advice, from preconception and pregnancy, to labor, birth and parenting is Healthy Mom&Baby magazine and website. More than 1.2 million women a year receive the quarterly magazine, read the free online magazine flipbook, and gain practical advice and information from nurses through the Healthy Mom&Baby website at Follow Healthy Mom&Baby on Facebook and Twitter. Healthy Mom&Baby is published by AWHONN in partnership with Maitland Warne.



Since 1969, the Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN) has been the foremost authority promoting the health of women and newborns and strengthening the nursing profession through the delivery of superior advocacy, research, education, and other professional and clinical resources. AWHONN represents the interests of 350,000 registered nurses working in women's health, obstetric, and neonatal nursing across the United States. Learn more about AWHONN at

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Association of Women's Health, Obstetric and Neonatal Nurses is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center's Commission on Accreditation.

AWHONN is approved by the California Board of Registered Nursing, Provider #CEP580. Accredited status does not imply endorsement by AWHONN or the American Nurses Credentialing Center of any commercial products displayed or discussed in conjunction with educational activities.

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