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Press Releases : 2014 Press Releases

40 Weeks Movie Follows Women and Families through the Pregnancy Journey

Monday, December 01, 2014  
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The Association of Women’s Health, Obstetric and Neonatal Nurses is Proud to Support New Pregnancy Documentary

— 40 Weeks Movie Follows Women and Families through the Pregnancy Journey —


Washington, DC, December 1, 2014 – The Association of Women’s Health, Obstetric and Neonatal Nurses (AWHONN) is supporting a new documentary film, 40 Weeks, to promote healthy pregnancies.  The documentary aligns with AWHONN’s “Don’t Rush Me . . . Go the Full 40 campaign in support of spontaneous labor and full term birth. The film also highlights the important role of nurses in providing quality care during pregnancy, labor, and birth.


From the first positive pregnancy test to birth, the film presents an honest week by week account of the pregnancy journeys of real women, including their questions and struggles. 


“The Association of Women’s Health, Obstetric and Neonatal Nurses is thrilled to support this ground-breaking film about pregnancy,” said AWHONN’s CEO, Lynn Erdman, MN, RN, FAAN. “Our nurses are on the front lines caring for mothers and babies.”


In the U.S., 98% of births occur in hospitals where AWHONN nurses are the primary clinical leaders and caregivers. In 40 Weeks, moms-to-be experience first-hand the vital role nurses play in providing expert care and giving support.


“The importance of nurses and midwives through the process of pregnancy and birth is huge,” said Dominique Debroux, co-producer of 40 Weeks and CEO of Big Belli, a parenting content media and social networking brand.


Beginning today, the film debuts in 10 cities, including, New York City, Los Angeles, Chicago and Washington, DC. AWHONN experts will speak at Q&A panels following these screenings to highlight mother-baby health information shared in the film, such as the importance of waiting for spontaneous labor.


The first 100,000 movie goers will also receive a special issue of AWHONN’s Healthy Mom&Baby magazine that covers the most compelling topics, from conception through pregnancy, labor, birth and parenting a baby up to age two. The digital edition of this pregnancy primer will be available online in early 2015at Additional resources and information about healthy pregnancy can be found now on AWHONN’s consumer website Healthy Mom&Baby at


A Public Service Announcement from AWHONN, entitled “So, I Asked My Nurse” introduces film goers to the important educational, advocate and expert roles nurses play from preconception through birth and home going for women and their infants and families. The PSA is scheduled to play with the previews wherever 40 Weeks is screened. Watch “So, I Asked My Nurse” at AWHONN’s YouTube Channel.


For media interviews, contact:

Kelly Mack for AWHONN









The Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN) is the foremost nursing authority that advances the health care of women and newborns through advocacy, research and the creation of high quality, evidence-based standards of care. AWHONN strives to represent the interests of 350,000 registered nurses working in women's health, obstetric and neonatal nursing nationwide.

AWHONN's 24,000 members worldwide are clinicians, educators and executives who serve as patient care advocates focusing on the needs of women and infants. A leader in professional development, AWHONN holds the distinction of receiving the Premier Program award by the American Nurses Credentialing Center (ANCC) for innovation and excellence in Continuing Nursing Education (CNE) three times.

Founded in 1969 as the Nurses Association of the American College of Obstetrics and Gynecology, the association became a separate nonprofit organization called the Association of Women's Health and Neonatal Nurses in 1993.

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Association of Women's Health, Obstetric and Neonatal Nurses is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center's Commission on Accreditation.

AWHONN is approved by the California Board of Registered Nursing, Provider #CEP580. Accredited status does not imply endorsement by AWHONN or the American Nurses Credentialing Center of any commercial products displayed or discussed in conjunction with educational activities.

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